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The website secure.habitatoc.org states the following, "Find out how you can help." I analyzed that the webpage also stated " Median OC home price May 2009." They also stated " Average OC rent for a 2-bedroom apartment 1Q09. Minimum income needed to afford typical two bedroom apartment in OC. Income earned by OC Habitat family of four 50 of median. New Website for Habitat of Orange County. Check back on Monday November 1. We will be live on our new website! Building a Home, Building a Legacy - Honoring The Reverend Canon Gordon Yeaton Jr. And learn more to get involved." The meta header had habitat for humanity as the first search term. This keyword was followed by orange county, california, and ca which isn't as urgent as habitat for humanity. The other words they used was CA. build is also included but might not be understood by web engines.